PLAY STRATEGIST + STORYTELLER

Isabel Soden studied Philosophy and Psychology (2006) at Leeds University before training at the Central School of Speech and Drama, The Actors Centre (2009). She worked for cutting edge immersive theatre makers, Secret Cinema and You Me Bum Bum Train while simultaneously event coordinating large - scale private and corporate events. 



Championing the power of play and recognising the role of immersive storytelling in marketing and events, Isabel founded Reuben Feels in 2012. They have brought to life the LEGO® Superpower Academy, developed training programmes for Symantec with the FBI’s Cyber Crimes Unit, and helped BBC Worldwide galvanise their creativity. 

As a certified NLP practitioner Isabel is a skilled facilitator, merging her background in psychology with her professional experience as writer and director. She brings her experience to bear connecting people with their playful inner genius.