MINDSET AND PERFORMANCE COACH

Josh White is a mindset and performance coach with 18 years of experience in the music industry, specializing in empowering artists and music professionals to accelerate their paths toward discovering, defining, and achieving their goals. As a certified life coach trained by the Life Purpose Institute, Josh offers personalized coaching programs that provide essential tools and guidance, helping his clients thrive in the high-stakes, emotionally charged world of music and entertainment.

Having worked with a diverse range of acclaimed artists—such as Grammy-winning and Oscar-nominated Andra Day, multi-platinum Billboard hitmakers Fitz and The Tantrums, Grammy-nominated Silversun Pickups, and rising star The Pocket Queen—Josh has a deep understanding of the unique pressures faced by creative professionals. His neutral and independent approach allows him to serve as a balanced advisor to both artists and their teams, ensuring he remains unbound by expectations or bias.

As co-founder of the branding and consulting agency Whitenoise, Josh has a proven track record of building impactful partnerships with brands like Oura Ring, Twitch, Lexus, Genesis, Coca-Cola, McDonald’s, and the Los Angeles Clippers. He also played a pivotal role in the artistic development of G2 Esports' 2023 anthem, showcasing his innovative vision and leadership in creative development.

A sought-after speaker, Josh has shared insights at USC Thornton School of Music and the Grammy Museum. In addition to his professional achievements, he is committed to giving back to the community, volunteering with Vista Del Mar, a nonprofit that provides trauma-responsive services to children, youth, and families in Southern California.