MUSIC BUSINESS HUMAN

Manny Toro is the Founder and CEO of Los Gweilos, a culture and brand agency that helps artists, athletes, and teams build platforms that turn community into long-term value. 

His partners span music, sport, and media, including Grand Slam Track, the Jacksonville Jaguars, Red Bull, Party In My Living Room, Empire Boxing, Stevie Wonder, SoundCloud, and Black Lion. Previously, Manny served as Global VP of Marketing at SoundCloud and held leadership roles at Nike, Red Bull, and Seeker Music Group, where he built global franchises and talent-led storytelling that connected culture to commercial results. 

He is a member of the Recording Academy and a board member of Keychange US. A committed advocate for mental health and EMDR access, Manny focuses on developing operating models that align purpose, wellbeing, and business outcomes, enabling creators and teams to grow without burnout.