BRANDON CREED

Brandon Creed, Billboard’s 2025 Manager of the Year and Founder of Good World Management, will join the Summit on its final day for a keynote conversation, moderated by Bill Werde, award-winning journalist and Director of the Bandier Music Business Program at Syracuse University.

In this rare on-stage appearance, Creed will share lessons from pivotal chapters in his career — from helping manage Bruno Mars’s takeoff to working alongside icons like Irving Azoff and Clive Davis. At Good World, Creed currently oversees the careers of artists as vital and diverse as Ariana Grande, Charli XCX, Mark Ronson, Troye Sivan, Tame Impala, and Demi Lovato, among others. His journey offers a unique opportunity to reflect on the challenges and successes — and the mindset, discipline, and adaptability required to keep learning, growing, and ultimately, evolving.